GEN Law Firm

Firm overview:

GEN Law Firm has maintained its ranking as Recommended in this year’s rankings. The firm’s trademark practice is particularly notable, with a dedicated team of experienced attorneys managing high-profile trademark matters for both domestic and international clients. With over 20 years of experience, GEN Law Firm has built a strong reputation for handling complex cases across a broad range of industries, including software, automobiles, financial services, and pharmaceuticals. The firm’s approach focuses on dispute resolution, with a strong emphasis on IP, including trademarks, patents, and trade secrets. GEN Law Firm’s success is reflected in the firm’s recognition by various institutions as a leader.

Team overview:

GEN Law Firm’s trademark team consists of experienced professionals who handle a wide range of trademark-related matters. The team regularly advises clients on strategic trademark management, including clearance searches, filing applications, and registering domain names. The firm also assists with trademark opposition and cancellation proceedings, anti-counterfeiting measures, and litigation related to trademark infringement. Leading global companies such as Alibaba, Hugo Boss, and Major League Baseball have entrusted GEN Law Firm with their trademark portfolios. The firm’s expertise has been demonstrated through its representation in several high-profile cases, including the NBA, Hugo Boss, and A.O. Smith, where the team secured substantial compensations for trademark infringements.

Steve Zhao, a partner at GEN Law Firm, is a highly regarded IP litigator with nearly two decades of experience. His focus is on complex litigation involving trademarks, copyrights, trade secrets, and unfair competition. Steve has secured landmark victories, including the 100 million RMB damages in the "PanPan" trademark case, marking the highest-ever compensation for a foreign trademark in China. Recognized by several legal directories, Steve’s expertise continues to influence IP jurisprudence in China.

Key matters:

• Hugo Boss: Managed the company’s trademark portfolio in China and represented them in administrative and civil lawsuits related to trademark infringement.
• NBA: Secured 3 million RMB in compensation for unfair competition litigation concerning unlicensed use of NBA trademarks and images.
• A.O. Smith: Filed a trademark infringement and unfair competition lawsuit in Jiangsu, resulting in a claim of 30 million RMB.
• PanPan Group: Filed a lawsuit before the Jiangsu High People’s Court for trademark infringement and unfair competition, with a claimed compensation of 100 million RMB.
• Major League Baseball: Represented MLB in trademark opposition and cancellation matters.

Clients:

• Hugo Boss
• NBA
• A.O. Smith
• PanPan Group
• Major League Baseball