Squire Patton Boggs
Firm overview:
Squire Patton Boggs has a strong global trademark practice, providing trademark filing and prosecution services in seven different time zones. Much of its work is prosecution, with reputable clients such as famous shoe brand Clarks reaping the benefits of the firm’s geographical reach. The firm provides a one-stop-shop for clients’ IP rights, including brand management and advice on commercial agreements. The trademark practice has experience across all business sectors, with particular strengths in luxury goods, fashion and technology.
Multinational clients make use of the firm’s global presence in contentious IP matters, and the firm has a team of litigators adept at enforcing or defending IP rights whether in courts, before administrative tribunals, or in arbitration.
Team overview:
A peer recommends partners Kerry Lee and Carlton Daniel and their teams, praising their clear and advice and “hands-on” approach: “They are very good communicators and clients just love working with them.”
Lee has more than 25 years’ domestic and international experience in IP law and has represented many of the world’s most iconic brands from a variety of industry sectors. One peer labels him as “absolutely brilliant … technically competent and commercially aware”. Daniel’s practice is focused on advising clients in the advertising, marketing and media sectors, as well as businesses opening in the food and drink, automotive, and tech sectors.
Associate Callum Burbidge is another notable member of the team, having handled some of the most complex oppositions the firm has recently managed.
Key matters:
Non-Contentious:
- Trademark management and strategy for Clarks
For many years, the firm has managed the trademarks and designs of Clarks, one of the most famous and well-loved footwear brands in the world. The portfolio is more than 1,200 marks and the team also deals with Clarks’ patent portfolio, including with assistance from our US offices.
SPB’s team in China not only deals with a number of ongoing opposition and cancellation proceedings before the Chinese Trademark Office, but with a complex patent infringement and invalidity claim. Kerry Lee and Callum Burbidge are key contacts on the team.
- Trademark management and strategy for Roadchef
The team advises Roadchef on all aspects of intellectual property from expansion of its sub brands portfolio to copycat infringers. The work also includes commercial IP work. Lee and Burbidge are key members of the team involved.
- Trademark management, strategy, enforcement and IP licensing for McBride
The firm is responsible for the global trademark portfolio of McBride. McBride is a leading British-based manufacturing business, noted as being Europe’s biggest maker of retailer own brand household goods. The team, led by Lee and Burbidge, oversees the prosecution of its trademark applications and manages all its oppositions. Brands include ‘Nova’ and ‘Oven Pride’.
Clients:
Clarks, McBride, Roadchef
