Baker McKenzie

Firm overview:

Baker McKenzie claims the largest IP brand management practice in the world with more than 650,000 trademark records under management in 200+ jurisdictions and over 4,500 cross-border clients in multiple industries.

With some “fantastic offices” internationally, rival US partners admit the firm’s international network can appeal to clients who prefer a single firm on global portfolio work. Baker McKenzie’s US trademark practice is seen to benefit from cross-over relationships with the firm’s foundational tax and transactions practices. The team manages multiple portfolios with thousands of marks, including more than a decade managing a global portfolio of a remarkable 150,000+ trademarks.

Team overview:

In New York, litigation partner Joshua Wolkoff, with associates Elizabeth Mullin, Amanda Kusnierz, along with Dallas partner Dyan House, are singled out by an in-house counsel as “highly competent and responsive” attorneys who “provide great service”.

With clients including Unilever Global IP, Wolkoff counsels clients on all aspects of copyright and trademark law with a focus on the media, entertainment, technology, luxury and fashion industries.

Kusnierz works with businesses on brand adoption, protection, management and enforcement strategies across a wide range of industries.

An associate in the North America IP & Technology practice group, Mullin has a particular focus in IP litigation, brand enforcement, and trade remedies disputes.

Dyan House advises on all aspects of trademark prosecution before the United States Patent and Trademark Office and Trademark Trial and Appeal Board in opposition and cancellation matters.

Key matters:

• Joshua Wolkoff represents fashion eyewear maker DITA, the plaintiff in a pending Trademark Trial and Appeal Board opposition to the mark DITALE, filed on 21 August, 2024. The defendant is outdoor clothing maker Ditale represented by Eric Zukowski of Grable Martin in Dallas.
• Dyan House represents UK private equity firm TDR Capital, the defendant in a pending opposition to the mark TDR CAPITAL, filed on 20 November, 2024. The plaintiff, The Toronto-Dominion Bank, is represented by New York Finnegan partner Doug Rettew.
• New York partner Pamela Church, who leads the firm’s New York IP & Technology practice, advises Lumileds, a global lighting solutions leader, on its global trademarks and designs portfolio.
• Pamela Church represents The C.S. Lewis Company in the protection and exploitation of its copyrights and trademarks in the works of C.S. Lewis in all media.

Clients:

Astellas Pharma, Brooks Brothers Group, Century Ventures, Conopco, DeepMind Technologies, DITA, Mercedes Benz, Lumileds, Paycomcy, Ren, Sea Forrest, SAP, Save the Children, TDR Capital, True Form Health, Unilever.