Morgan Lewis & Bockius

Firm overview:

Global law firm Morgan Lewis has 40 lawyers and professionals in its trademarks practice, who assist clients with managing large domestic and international portfolios as well as handle prosecution, maintenance, clearance, enforcement and litigation. To provide insights into global trademark portfolios, the firm developed VizBridge, a digital application that visualises a company’s global trademark rights through interactive maps.

The firm’s calibre of clients indicates its strengths in handling trademark matters, with Elevance Health, Cencora, Diageo and Tropicana Brands Group among its roster.

Team overview:

Anita Polott and Rachelle Dubow are “excellent in trademark prosecution, strategy, enforcement and advice” according to a peer. Polott leads Morgan Lewis’ global trademark and copyright practice. Polott sets and implements brand protection strategies, manages US and international trademark portfolios and handles the IP aspects of corporate transactions, trademark and copyright licenses. In addition, she represents clients in federal court and before the Trademark Trial and Appeal Board and International Trade Commission.

Boston partner Dubow focuses her practice on counselling, protection and licensing of IP rights with an emphasis on trademark prosecution and brand management. Dubow has served on the board of directors of the International Trademark Association (INTA), and her clients include Office Depot, Puma North America, Uber Technologies and Tropicana Brands Group.

Key matters:

• Morgan Lewis has represented Diageo, the world’s largest spirits maker, and its affiliates in trademark and IP matters for more than 25 years. The firm provides advice with regards to US and global brand strategy; trademark clearance and filing programmes for brands such as ‘Smirnoff’ and ‘Captain Morgan’; disputes, enforcement and oppositions/litigation; and more.
• The firm provides trademark legal services in the US, UK and EU for Elevance Health, one of the largest health benefits companies in the US. Its subsidiaries operate under the Anthem, Carelon and Wellpoint brands. A Morgan Lewis team led by Anita Polott advises the company on the full range of matters for its brands, including trademark portfolio management and enforcement.
• Partner Kristin Altoff assists Edgewell Personal Care with its global trademark and copyright portfolios, which include marks relating to brands such as ‘Schick’, ‘Edge’, ‘Banana Boat’, ‘Hawaiian Tropic’ and ‘Skintimate’.

Clients:

Ametek, Diageo, Edgewell Personal Care, Elevance Health, EQT, HF Sinclair, High Performance Industries, Jobot, Kerzner International, Office Depot, Tropicana Brands Group, Whoop.