Pryor Cashman

Firm overview:

Pryor Cashman is a “reputable well-known firm in [New York].” When it comes to trademarks, the midsize full-service practice is recognised as being “bigger on prosecution”. A peer says Pryor Cashman has a “fantastic clearance team” run by Dyan Finguerra-DuCharme (Recommended).

The practice has two more locations in Miami and Los Angeles and provides global searches, clearance, enforcement and maintenance for clients’ trademarks. Currently managing more than 13,000 active pending and registered trademarks and handling 270+ contentious trademark matters, much of the firm’s work involves advising celebrities and well-known fashion brands. Pryor Cashman has previously advised famous music artists Jay-Z and Lady Gaga on trademark matters and handled portfolio management for high fashion brands such as Yves Saint Laurent and Chloé.

Though its strength lies in prosecution, Pryor Cashman represents MetaX in a litigation case against Meta Platforms, the technology behemoth and owner of Facebook.

Team overview:

Dyan Finguerra-DuCharme (Recommended) is co-chair of Pryor Cashman’s trademark practice. Though she assists clients with their portfolios, her practice is largely contentious, handling matters before the Trademark Trial and Appeal Board (TTAB) and federal and state courts for the firm’s most recognisable clients and celebrities. Finguerra-DuCharme has assisted L’Oréal as part of its wider portfolio management, in a number of recent TTAB cancellation and opposition matters to protect the cosmetic company’s marks.

Key matters:

• MetaX v Meta Platforms
  Pryor Cashman’s client MetaX, founded in 2010, develops virtual reality (VR) and immersive technology for promotional use and events, serving companies like Red Bull, Twitter and featuring at music festival Coachella.
  
  The defendant, formerly known as Facebook, rebranded as Meta Platforms in 2021. Since the rebranding, MetaX has filed a widely reported lawsuit in the Southern District of New York, arguing that Meta Platforms has violated its registered and common law trademark rights. MetaX is one of numerous companies with ‘Meta’ in its name to file a trademark infringement case against Meta Platforms. Finguerra-DuCharme leads the case for MetaX.

Clients:

Charlotte Olympia, Honda, MetaX, Piaget, Lady Gaga, L’Oréal, Pharrell Williams, Supreme, Tidal Music, Yves Saint Laurent.