23 May 2024NewsTrade secretsTom Phillips

INTA 2024: Why AI is prompting Coca-Cola and others to review their trade secrets strategy

While the Coca-Cola recipe remains a tightly guarded secret, the firm’s senior managing counsel joined an INTA panel exploring how brands are adapting trade secret strategies in light of generative AI. Tom Phillips reports.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

INTA 2024

INTA 2024: ‘Insane’ brand restrictions are ‘dogma not science’

22 May 2024 Restrictions on the advertising of baby formula “a clear attack on brands” says INTA panel | Echoes of prohibition with “bandaged solutions to difficult questions” | ‘Pushback’ from the association over a resolution, says Nestlé GC.

Trademarks

INTA 2024: Civil rights leader receives ovation at memorable opening ceremony

20 May 2024 Association hosts Dr Bernice King | Amazon assistant general counsel says biodiversity destruction and Gen-Z buying habits make CSR ‘imperative’ | Venue for next year’s meeting revealed by INTA CEO.

On our radar...

Penn State prevails in trademark dispute with Vintage Brand over retro logos

Google: Ex-engineer ‘touted dominion over the trade secrets he stole’

OpenAI faces first copyright suit in India over alleged scraping of news content

‘Trade secrets can be emotional’: Seth Gerber, Morgan Lewis

Private equity eyes controlling interest in Anaqua

Motorola can’t enforce ‘multiple’ US Hytera damages in UK

Kathi Vidal to rejoin previous firm as partner following USPTO departure

INTA 2024: Why AI is prompting Coca-Cola and others to review their trade secrets strategy

More on this story

Editor's picks

Editor's picks

More articles