23 May 2024NewsTrade secretsTom Phillips

INTA 2024: Why AI is prompting Coca-Cola and others to review their trade secrets strategy

While the Coca-Cola recipe remains a tightly guarded secret, the firm’s senior managing counsel joined an INTA panel exploring how brands are adapting trade secret strategies in light of generative AI. Tom Phillips reports.

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INTA 2024: Why AI is prompting Coca-Cola and others to review their trade secrets strategy

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