A refreshing change: when big brands rebrand

eBay has come a long way since 1995. It started small, the preserve of early adopters and collectors, then grew rapidly, increasing its offerings and capability alongside its revenue to become, perhaps alongside amazon.com (which also went live in 1995), the grand old man of the online world. Today, eBay turns over more than $11 billion per year, and that figure continues to grow. In 2010, an estimated 26 percent of Internet users visited one of the company’s 38 country websites.