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7 March 2018TrademarksChristian Tenkhoff

Adidas trademark ruling: the three-stripe saga continues

As reported by World IP Review last week, the EU General Court ruled (again) in favour of German sports brand Adidas in two cases involving its three-stripe mark for shoes. The cases form part of a long-lasting trademark dispute with the Belgian company Shoe Branding Europe.

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Trademarks
1 March 2018   The reputation of Adidas’s ‘three-stripe’ trademark has prevailed for a second time against a Belgian shoe company at the EU General Court.