Balmain can’t register lion’s head as TM, EU court rules
The EU General Court has blocked French fashion house Balmain from registering trademarks for two medallion-style designs for a lion’s head that it uses on the buttons of its clothes.
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12 March 2020 One of the world’s leading fashion brands has been castigated by a British comedian for enforcing its trademarks too aggressively. Rebecca Anderson-Smith of Mewburn Ellis explores the lessons for brands.