Richard May (L) and Robyn Trigg of Osborne Clarke
5 April 2024FeaturesTrademarksRichard May, Robyn Trigg

Battle of the supermarket logos: what could Tesco have done differently?

The UK’s biggest supermarket’s recent loss in its dispute with Lidl is ultimately a costly failed branding campaign. Richard May and Robyn Trigg of Osborne Clarke examine why, and explain how brands can avoid the same fate.

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