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18 September 2020TrademarksMuireann Bolger

Boxed-in brands: dealing with trademark infringement during COVID-19

To retain a strong position in a tough marketplace, established brands must constantly be wary of threats to their IP. But the COVID-19 crisis has posed unprecedented challenges to many businesses, presenting a question mark about how to best protect their brand and IP against audacious rivals.

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Boxed-in brands: dealing with trademark infringement during COVID-19

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