1 April 2011TrademarksAmit Mahajan

Celebrity marks: an emerging concern

Simply put, rights of publicity or image rights allow a celebrity to charge for the use of their name, likeness, photograph, voice or personality. The law enables protection against the unauthorised exploitation by others of the goodwill associated with the celebrity.

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Trademarks
30 January 2018   Actor Meryl Streep has applied to trademark her name in the US.