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16 June 2015Trademarks

‘Dadbod’ applicant says Instagram popularity spurred trademark bid

A US resident who applied for a ‘Dadbod’ trademark has told WIPR that the “surprising” popularity of his Instagram account dedicated to the phenomenon encouraged him to explore commercial options.

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Trademarks
9 June 2015   Although many men will be preparing to shed their slightly squishy ‘dadbod’ for this summer, two US-based applicants want to firmly embrace the idea and have filed trademarks for the phrase.