Defending IP Against Brand Restrictions
Brand owners in the global food and beverage industry fear a “domino effect” that could lead to an era of heavy-handed brand restrictions.
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Trademarks
1 February 2014 Law firm Hogan Lovells invited guests to its London office to hear about a new report on brands on February 3, 2014. WIPR was there.
Trademarks
22 September 2014 Determining a brand’s value is increasingly important, not only for financial reporting, merger and acquisition and litigation reasons, but also to improve brand strategy, as Maria José Cruz explains.