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19 December 2024NewsTrademarksMarisa Woutersen

E.l.f cleared of copycat claims in spat with Benefit Cosmetics

Court sides with e.l.f. Cosmetics in trademark dispute with Benefit | Court finds no evidence e.l.f.’s Lash ‘N Roll mascara caused consumer confusion | Despite product being a ‘dupe’, the judge finds it distinct and marketed as an affordable alternative.

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