E.l.f cleared of copycat claims in spat with Benefit Cosmetics

Court sides with e.l.f. Cosmetics in trademark dispute with Benefit | Court finds no evidence e.l.f.’s Lash ‘N Roll mascara caused consumer confusion | Despite product being a ‘dupe’, the judge finds it distinct and marketed as an affordable alternative.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

Trade secrets

L'Oréal sued over virtual makeup try-on simulator

13 November 2024 Silicon Valley tech company accuses beauty giant of patent infringement and trade secret misappropriation of skin analysis tech | Suit claims L'Oréal used its algorithms and image-based software to develop its virtual try-on app.

Patents

How an Academy Award-winning makeup pro helped win rare $30.5m beauty trial

13 September 2024 Enforcement of IP is sparse in the beauty industry but one company has its eye on the ball. Lawyers from Fenwick tell Sarah Speight how they led their client to a patent victory over eyelash extension tech.

Trade secrets

Revlon says staff 'stole' trade secrets for Britney Spears perfume deal

28 August 2024 Lawsuit claims employees from Revlon subsidiary Elizabeth Arden stole secrets about Britney Brands relationship | Revlon says Give Back Beauty made “carefully planned grab” for its fragrance business.

‘The $1m question’: Coca-Cola counsel on AI’s impact on the client-attorney relationship

Venable expands IP practice with two hires in San Francisco

Mercedes-Benz fails to register off-road silhouette in EU

Enforcement mix: IP teams share recipes to reduce costs

Trade secrets: Navigating the maze of definition and regulation

IBM, Verily, litigation funder on the art of leveraging patents

Trouble at the USPTO—Part II: Bracing for impact

E.l.f cleared of copycat claims in spat with Benefit Cosmetics

More on this story

Editor's picks

Editor's picks

More articles