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8 July 2021TrademarksEmmy Hunt

Fast fashion plays fast and loose with IP rights

Shein is a leading fashion e-commerce site that dominates the ultra-fast fashion market, competing with brands such as Boohoo, Missguided and Fashion Nova. The market has seen enormous growth during the COVID-19 pandemic, particularly in Europe, the US and the Middle East.

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Fast fashion plays fast and loose with IP rights

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