Reading through Interbrand’s ranking of the 100 Best Global Brands last year, it’s clear that the value of the elite companies of today has reached eye-watering levels. Apple, sitting highest, is worth nearly $119 billion—around 30 times more than 100th placed Nintendo (just over $4 billion)—and increased its brand value by 21% since 2013.
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9 September 2015 Luxury brand Tiffany has persuaded a US court that retailer Costco infringed its trademark and that the name of its company is not a generic term for jewellery.