‘I can be myself’: Puma’s TM leader keeps up with the competition

From chasing counterfeits to pivoting to the metaverse, NFTs, and now AI, Desirée Russo proves it helps to be agile at one of the world’s largest sportswear brands.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

Trademarks

Puma loses appeal over rival’s chevron trademark

23 March 2023 EUIPO decision that rival brand’s figurative mark is not likely to confuse was correct, says General Court | Long-running attempt to oppose competitor’s brand fails | See Puma’s pleas and court’s reasoning.

Trademarks

Puma fails to revive TM bid in Australia

9 September 2022 Manufacturer Caterpillar initially failed to block sports brand’s ‘Procat’ mark | But later court rulings sided with the construction equipment manufacturer’s arguments.

Leading US trademark firms and lawyers recognised in new national rankings

E.l.f cleared of copycat claims in spat with Benefit Cosmetics

USPTO sanctions attorney over sham Chinese TM filings

Aldi v Thatchers: Will UK appeal finally herd the copycats?

Peanut the squirrel (RIP) leaps on the meme coin bandwagon

INTA joins calls for EU to prioritise IP crime in security initiative

‘It’s not for us’: SCOTUS wary of widening damages net in Dewberry

Lego scores dual win at EUIPO

‘I can be myself’: Puma’s TM leader keeps up with the competition

More on this story

Editor's picks

Editor's picks

More articles