Idealism v materialism: the philosophy of trademark analysis

The courts have varied their approaches to context and perspective when assessing the similarity of trademarks—and might have arrived at the right answer for the wrong reason, says Mark Engelman of The Thomas Cromwell Group.

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20 May 2024 Slight variations in evidence can lead to vastly different outcomes in disputes—and prior decisions cannot be relied on as indicators of success, says Massimo Cimoli of De Simone & Partners, Dennemeyer & Associates Italy.

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Idealism v materialism: the philosophy of trademark analysis

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