16 April 2020TrademarksRory O'Neill

INTA needs new definition of ‘brands’, says internal task force

An International Trademark Association (INTA) report has suggested that the organisation revise its own definition of ‘brands’ to better reflect the commercial value generated by intangible assets such as IP.

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Interview: INTA CEO talks virtual conferences and digital transformation

12 June 2020 The COVID-19 pandemic has forced IP associations around the world to postpone their conferences this year, either cancelling them entirely or making the move online. The International Trademark Association is no exception, but as CEO Etienne Sanz de Acedo says, it’s been planning a digital transformation for some time—the pandemic has just forced its hand.

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BREAKING: INTA confirms annual meeting venue

2 April 2020 The International Trademark Association has confirmed the US venue and date for its annual meeting, which was postponed earlier this year. For the first time, the annual event will be combined with the association’s leadership meeting.

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INTA calls off Singapore meeting, relocates to US

15 February 2020 The International Trademark Association’s 2020 annual meeting will not go ahead in Singapore, and will be instead be held in a US venue in “May or June”, the organisation has announced.

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INTA needs new definition of ‘brands’, says internal task force

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