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16 April 2020TrademarksRory O'Neill

INTA needs new definition of ‘brands’, says internal task force

An  International Trademark Association (INTA) report has suggested that the organisation revise its own definition of ‘brands’ to better reflect the commercial value generated by intangible assets such as IP.

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12 June 2020   The COVID-19 pandemic has forced IP associations around the world to postpone their conferences this year, either cancelling them entirely or making the move online. The International Trademark Association is no exception, but as CEO Etienne Sanz de Acedo says, it’s been planning a digital transformation for some time—the pandemic has just forced its hand.
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