INTA: You don’t need a crystal ball
“We don’t have a crystal ball!” was a frequently uttered phrase in 2020. It was the case inside the International Trademark Association (INTA) as we navigated the tremendous uncertainty brought about by COVID-19. In the shadow of the pandemic, our desire to understand the future has become even more acute. We want to be prepared for the unknown. We want to remain relevant. We want to be innovative and a force for positive change.
