shutterstock_575772337_jeramey_lende
15 December 2023FeaturesTrademarks ChannelCharlene Azema, Roberto Kunz-Hallstein and Géraldine Arbant

Louis Vuitton ‘Damier Azur’ case: If they cannot prove acquired distinctiveness in the EU, how can you?

On October 19, 2022, the EU’s General Court (GC) issued a final decision cancelling Louis Vuitton’s EU trademark registration for its “Damier Azur” pattern, finding that Louis Vuitton had failed to prove that the design had acquired the requisite secondary meaning in the EU.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk


More on this story

Trademarks
25 October 2022   Louis Vuitton Malletier chequerboard EU trademark for Class 18 goods ruled invalid | Acquired distinctiveness through use not demonstrated.
Trademarks
15 May 2019   In a victory for fashion brand Louis Vuitton, a US federal court dismissed a suit involving a poop-shaped toy purse called ‘Pooey Puitton’.