15 December 2023FeaturesTrademarks ChannelCharlene Azema, Roberto Kunz-Hallstein and Géraldine Arbant
Louis Vuitton ‘Damier Azur’ case: If they cannot prove acquired distinctiveness in the EU, how can you?
On October 19, 2022, the EU’s General Court (GC) issued a final decision cancelling Louis Vuitton’s EU trademark registration for its “Damier Azur” pattern, finding that Louis Vuitton had failed to prove that the design had acquired the requisite secondary meaning in the EU.
If you don't have a login or your access has expired, you will need to purchase a subscription to gain access to this article, including all our online content.
For more information on individual annual subscriptions for full paid access and corporate subscription options please contact us.
To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.
For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk
25 October 2022 Louis Vuitton Malletier chequerboard EU trademark for Class 18 goods ruled invalid | Acquired distinctiveness through use not demonstrated.
15 May 2019 In a victory for fashion brand Louis Vuitton, a US federal court dismissed a suit involving a poop-shaped toy purse called ‘Pooey Puitton’.
23 December 2024 WIPR has published Trademarks Rankings for this year highlighting top firms and practitioners in the US | New firms included in 2024 listing which covers contentious and non-contentious work.