15 December 2023FeaturesTrademarks ChannelCharlene Azema, Roberto Kunz-Hallstein and Géraldine Arbant
Louis Vuitton ‘Damier Azur’ case: If they cannot prove acquired distinctiveness in the EU, how can you?
On October 19, 2022, the EU’s General Court (GC) issued a final decision cancelling Louis Vuitton’s EU trademark registration for its “Damier Azur” pattern, finding that Louis Vuitton had failed to prove that the design had acquired the requisite secondary meaning in the EU.
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