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17 September 2015Trademarks

Marques 2015: Brands too slow to advertise on mobiles, says Google

dvertisers have been slow to take advantage of the “explosion” of people using mobile devices to consume digital content, a representative from Google’s trademark team has claimed.

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Trademarks
17 September 2015   A former Marques chairperson gave a robust defence of the Madrid System, stating that it still offers an advantage to trademark owners seeking international protection despite outlining some of its problems.