New gTLDs: protecting your brand online
With the introduction of new generic top-level domains (gTLDs) we have already seen exciting new addresses being launched and it is likely that we will see many more great and exciting concepts. However, the new gTLD programme has irrevocably changed the understanding of brand protection on the internet. Over the medium term, brand owners need to protect their trademarks now under more than 1,000 gTLDs.
