Nigeria: Trademark protection strategies for fintech startups

From choosing NICE classes to managing objections, Queen Ajura Ugbeda of Inventa reveals brand protection tips for new financial tech companies.

Financial technology (fintech) encompasses many innovations, including mobile payment platforms, blockchain-based solutions, algorithmic trading systems, and peer-to-peer lending platforms, among others.

The protection of fintech innovations is critically dependent on a robust framework of intellectual property (IP) rights. These include patents, copyrights, trademarks, and trade secrets, all of which are instrumental in safeguarding unique technologies, business practices, and brand identities essential for progress.

While IP rights encompass a broad spectrum of protections, this article specifically focuses on trademark protection law in Nigeria and essential strategies fintech entrepreneurs must employ to secure trademark protection effectively.

By navigating the complexities of trademark law early on, startups can shield their innovations, build consumer trust, and pave the way for sustained growth in this competitive arena.

Trademark in fintech

A trademark is a distinctive sign (such as a word, logo, or combination thereof) used to identify goods or services and distinguish them from competitors. Trademarks play a critical role in protecting brand names, logos, and other distinctive elements, helping companies differentiate their products and services and prevent brand dilution.

In the Fintech industry, securing success requires building a strong brand and achieving recognition, both of which heavily rely on the strategic registration of trademarks.

Fintech companies can register various types of trademarks:

• Word marks: These include brand names, slogans, or specific terms associated with the company
• Logo marks: Visual representations, such as stylised logos or icons
• Composite marks: A combination of word and logo elements

Trademark registration in Nigeria

The relevant law that governs Trademark in Nigeria is the Trademarks Act, Laws of the Federation of Nigeria 2004 (LFN 2004). To secure trademark rights in Nigeria, applicants must follow a structured process administered by the Federal Ministry of Industry, Trade and Investment (“Trademark Registry”).

Distinctiveness is crucial for trademark registration and assessing its strength against competitors. However, distinctiveness alone does not ensure registration. The Registrar of Trademarks in Nigeria can refuse a mark under the Trademarks Act if it is deceptive, scandalous, or contrary to public policy.

The requirements for the registration of trademarks are:

1. Applicant’s details (ie, name, signature, nationality, and address).
2. Details of the trademark.
3. A representation of the mark.
4. The classification of goods and/or services (Nigeria uses the Nice Classification of Goods and Services).
5. A signed Power of Attorney.

Procedure for Trademark Registration in Nigeria

1. Availability Search: The initial step involves conducting a thorough availability search at the Trademark Registry to ensure no conflicting marks exist.
2. Application: Upon confirming availability, the applicant files a trademark registration application with the Trademark Registry. Submission of the application form, along with requisite fees, prompts the issuance of an Acknowledgement Letter by the registrar, acknowledging receipt.
3. Acceptance: If the registrar determines the mark to be distinctive and eligible for registration, a Letter of Acceptance is issued within one to three months.
4. Publication and certification: Following acceptance, the registrar publishes a notice of the application in the Nigerian Trademark Journal, initiating a two-month opposition period. If no objections are raised or any raised objections are resolved in favour of the applicant, the next step involves applying for a Certificate of Registration. Upon approval, the registrar issues the Certificate of Registration.
5. Validity and Renewal: Registered trademarks are initially valid for seven years, with indefinite renewal periods of 14 years each thereafter.

Trademark registration challenges faced by fintech startups

1. Difficulties in defining services under trademark classes: Defining services under the appropriate trademark classes poses a significant challenge for fintech startups in Nigeria. The NICE classification system, used globally including in Nigeria, categorises trademarks into 45 classes: classes 1-34 for goods and 35-45 for services.

Each class represents distinct categories of goods or services, ensuring clarity and consistency in trademark registration. Navigating this challenge demands a deep understanding of Nigerian trademark law.

2. Navigating the registration process: The trademark registration process in Nigeria involves multiple stages, including a comprehensive trademark search, application filing, examination by the Trademarks Registry, and potential opposition. Delays or errors in any stage of the process can prolong the timeline to obtain trademark protection, impacting the startup's ability to enforce its rights effectively.

3. Addressing objections from the trademarks registry: Another significant challenge for fintech startups is addressing objections raised by the Trademarks Registry during the examination process. Objections may be based on prior registrations, similarity with existing trademarks, or failure to meet statutory requirements for trademark registration. Effectively responding to objections requires strategic planning and legal expertise to demonstrate the distinctiveness and uniqueness of the proposed trademark.

4. Legal and regulatory compliance: One of the major challenges in the international fintech sector is managing the diverse legal and regulatory frameworks, as companies frequently encounter difficulties due to the varying laws and regulations across multiple jurisdictions.

Effective fintech trademark strategies

In Nigeria's competitive fintech landscape, startups must employ effective trademark strategies to safeguard their brand identity. Here are essential strategies:

1. Early adoption: Registering trademarks early in the business development phase establishes legal rights and prevents others from using similar marks. This proactive approach safeguards the startup's brand from inception.
2. Distinctiveness: Opt for trademarks that are distinctive and unique within the fintech sector. Distinctive marks are easier to protect and enforce against potential infringers. Conducting comprehensive trademark searches ensures the chosen mark is available and distinctive.
3. Monitoring and enforcement: Implement robust monitoring strategies to detect unauthorised use of trademarks. Regular monitoring of market activities, including online platforms and trade publications, helps identify potential infringements early. Prompt legal action against infringers protects the startup's brand integrity and market position.
4. International considerations: For fintech startups planning international expansion, consider registering trademarks through international systems like the Madrid Protocol. This facilitates trademark protection across multiple countries with streamlined registration processes and cost-effectiveness.

Impact of trademark protection on fintech startups

Trademark protection is crucial for fintech companies to maintain their competitive advantage and ensure long-term success. Here are some importance of trademark protection:

1. Building brand recognition: Trademarks are a crucial component of brand recognition, and protecting trademarks can help build brand loyalty and market share.
2. Market positioning: Trademarks help fintech firms differentiate themselves in a crowded market. A recognisable logo or brand name can influence consumer choices.
3. Investor confidence: Investors look for protected trademarks as a sign of a company's commitment to long-term success and stability.
4. Risk mitigation: Minimises risks associated with unauthorised use or misappropriation of trademarks, safeguarding investments in branding and market presence.
5. Legal rights: Trademarks grant exclusive rights to use the mark in connection with specific goods or services, preventing others from capitalising on the brand's reputation.

Trademark protection is essential for fintech startups, offering substantial benefits both globally and in Nigeria. It provides a foundation for safeguarding brand identity and fostering business growth. By navigating the complexities of trademark law proactively, fintech startups can establish a strong brand presence, ensuring their long-term viability and success in the dynamic fintech sector.

Queen Ajura Ugbeda is a trademark and patent attorney at Inventa Nigeria. She can be contacted at qugbeda@inventa.com