21 April 2021TrademarksAlex Borthwick

Nike’s ‘Satan shoes’ victory: would demonic branding have fared better in the UK?

Last month, Nike brought trademark infringement proceedings at the US District Court for the Eastern District of New York against MSCHF Product Studio, in response to the art collective’s launch of its so-called “Satan shoe”.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

Trademarks

Nike and MSCHF settle ‘Satan Shoes’ dispute

9 April 2021 Nike and MSCHF have settled a lawsuit over the ‘Satan Shoes’—a pair of customised Nike trainers sold by MSCHF that feature prominent satanic imagery.

Patents

Nike wants to ban imports of Adidas Primeknit shoes

9 December 2021 Nike has filed a complaint with the US International Trade Commission asking the agency to block Adidas from importing its “Primeknit” sneakers into the US.

Trademarks

Nike sues StockX over ‘unauthorised’ shoe NFTs

4 February 2022 Nike has sued online reselling storefront StockX for listing non-fungible tokens of Nike-branded shoes without its permission.