No break for Nestlé?

In its ruling of July 25, the Court of Justice of the European Union (CJEU) did not take a break on Nestlé as it dismissed the food giant’s appeal against the General Court’s decision on its four-finger ‘KitKat’ shape mark. The CJEU held that the General Court was right to annul the decision of the EUIPO Board of Appeal which declared the shape of the chocolate bar a valid trademark.