Joshua Resnick / Shutterstock.com
2 December 2024FeaturesTrademarksMauro Paiano

No Pho: How a public backlash saw a restaurant rescind a valuable trademark

The Vietnamese food chain serves up lessons for businesses trying to protect an undistinctive mark amid a social media pile-on, says Mauro Paiano of Shakespeare Martineau.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk


More on this story

Trademarks
27 November 2024   Quarrel centres on 43-year-old stylised eagle-themed design with horizontal lines | Luxury brand’s success follows earlier losses relating to iconic trademark | General Court says the EUIPO Board of Appeal previously erred on two counts.
Trademarks
14 November 2024   Brand owners may need to trim broad specifications or face the threat of SkyKick-style challenges, but there are upsides for smaller brands and start-ups, say shocked TM experts.