No trademark for Kit Kat shape, says CJEU adviser

Nestlé’s attempt to register the shape of its four-finger Kit Kat chocolate bar as a trademark did not comply with EU law, an adviser at Europe’s highest court has said.

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Trademarks

WIPR survey: AG 'was wrong' in Kit Kat case

22 June 2015 An advocate-general was wrong to recommend that the Court Justice of the European Union should reject Nestlé’s attempt to trademark its four-finger Kit Kat shape, according to a majority of respondents to the latest WIPR survey.

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CJEU issues mixed ruling in Kit Kat shape row

16 September 2015 Europe’s highest court has ruled that a trademark cannot be registered for a shape of which some features are necessary to obtain a technical effect, in a dispute concerning the Kit Kat chocolate bar between Nestlé and rival Cadbury.

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KitKat battle rages on: EUIPO must reconsider TM

15 December 2016 The European Union Intellectual Property Office must reconsider the registration of Nestlé’s 3D four-finger KitKat shape, according to the General Court in the latest round of proceedings with Mondelez International.

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No trademark for Kit Kat shape, says CJEU adviser

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