Non-traditional trademarks: more hurdles to jump
In order to create more legal certainty with regard to non-traditional trademarks such as sounds and colours, the definition of signs protectable by trademark in Europe has been changed. The requirement of graphical representation has been abolished and the definition now also explicitly includes sounds and colours. In the many news articles that followed the European Commission’s proposals, many felt that registration of non-traditional marks could become a reality under the new trademark law.
