O2 case crumbles as General Court rules on 3D biscuit marks
The EU General Court has sided with Spanish biscuit company Galletas Gullón in a dispute with the European Union Intellectual Property Office (EUIPO) and telecoms company O2 over 3D trademarks.
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26 October 2017 The General Court has backed the European Union Intellectual Property Office in rejecting a trademark because it merely described alcoholic goods produced in a monastery.
28 January 2019 UK telecoms provider O2 has been unsuccessful in its attempt to block the registration of a trademark which it claimed would cause confusion with its O2 Guru brand.