19 June 2020TrademarksStephen Coates

Comment: Dropping of PepsiCo’s Aunt Jemima is long overdue

On June 17, PepsiCo announced that it would rebrand its Aunt Jemima syrup and pancake mix range, the first major brand to be pulled for its racist overtones during the social movement that followed the killing of George Floyd by Minneapolis police on May 25.

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