1 March 2013Trademarks

Protective strategies: IP and new gTLDs

The battle to protect trademarks under the new generic top-level domain (gTLD) programme has been long and arduous. IP owners, led by a fear of mass cybersquatting under a vastly increased domain space, have fought tirelessly for a set of suitable rights protection mechanisms (RPMs).

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Protective strategies: IP and new gTLDs

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