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16 August 2023FeaturesTrademarksMarisa Woutersen

Q&A: CrossFit counsel on its 'aggressive' IP strategy

In the fast-paced world of fitness, IP might not be the first thing that comes to the mind of an entrepreneurial brand owner. However, as the industry grows exponentially, so do the challenges of protection and enforcement.

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More on this story

Trademarks
2 June 2017   Fitness company CrossFit has been granted an injunction against a gym found to be infringing its trademark.
Patents
2 February 2022   Fuelled by the almost overnight transition to working from home triggered by the Covid-19 pandemic, the global home fitness equipment market was estimated to be worth $8.4 billion in 2020.