Q&A: CrossFit counsel on its 'aggressive' IP strategy
In the fast-paced world of fitness, IP might not be the first thing that comes to the mind of an entrepreneurial brand owner. However, as the industry grows exponentially, so do the challenges of protection and enforcement.
If you don't have a login or your access has expired, you will need to purchase a subscription to gain access to this article, including all our online content.
For more information on individual annual subscriptions for full paid access and corporate subscription options please contact us.
To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.
For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk
2 February 2022 Fuelled by the almost overnight transition to working from home triggered by the Covid-19 pandemic, the global home fitness equipment market was estimated to be worth $8.4 billion in 2020.
18 November 2024 Following the High Court’s long-awaited WaterRower decision, WIPR met with Rachel Pearse of Gunnercooke, part of the winning team, to explore what the “fascinating” case means for designers.