15 June 2022TrademarksCynthia Walden and Sarah Kelleher

Selling the intangible in fashion: what does it mean for trademark protection?

Selling the intangible or questionably valued is nothing new, but the issue currently on many brand owners’ minds is whether the new non-fungible token (NFT) trend is here to stay—and more importantly, whether NFTs are worthy of new trademark filings and enforcement efforts.

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Selling the intangible in fashion: what does it mean for trademark protection?

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