15 June 2022TrademarksCynthia Walden and Sarah Kelleher

Selling the intangible in fashion: what does it mean for trademark protection?

Selling the intangible or questionably valued is nothing new, but the issue currently on many brand owners’ minds is whether the new non-fungible token (NFT) trend is here to stay—and more importantly, whether NFTs are worthy of new trademark filings and enforcement efforts.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

Litigation in the metaverse: is IP fit for purpose?

7 June 2022 Disputes over the virtual realm will test the boundaries of existing IP laws, finds Muireann Bolger.

Trademarks

NFTs: protecting your brand

24 March 2022 Businesses and IP owners need to be clued into the complicated world of NFTs in order to arm themselves against the looming threat of infringement in the industry, says Rola Daaboul is special counsel at Akerman

Trademarks

IP rights in fashion, culture and art remain ‘unsettled and uncertain’

11 July 2022 Case law relating to IP rights in the cultural space remains contradictory and confusing, according to a panel discussion at a major case law conference in Europe.

'Like Thatchers, only cheaper’: Aldi ruling ‘sounds death knell’ for lookalikes

‘It hurts’: Australia reels after ‘Uggs’ forced to rename abroad

High-profile litigator Mary-Olga (Mo) Lovett starts independent practice

On our radar… Panasonic’s SEP deals, Disney row, and USPTO’s AI plan

AI-driven study reveals China's semiconductor surge

Bird & Bird strengthens London team with new brand management partner

Design law overhaul: A treaty 20 years in the making

Hytera admits it stole Motorola’s trade secrets in case tied to DoJ charge

Selling the intangible in fashion: what does it mean for trademark protection?

More on this story

Editor's picks

Editor's picks

More articles