Just think. Instead of applying for a Community trademark (CTM), you register a European trademark (ETM). You no longer deal with the Office for Harmonization in the Internal Market (OHIM), but with the EU Trademarks and Designs Agency. When you call the agency, you ask to speak to the executive director, not the OHIM president.
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20 November 2020 Regional IP systems may offer greater simplicity and efficiency to trademark applicants over national ones. James Nurton looks at some opportunities being explored around the world.
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