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22 September 2014TrademarksSudeep Chatterjee and Jaya Mandelia

Slogans as protected trademarks

“Emerson’s maker of the better mousetrap if secluded in his house built in the woods would today be unlikely to find a path beaten to his door in the absence of a costly advertising campaign to acquaint the public with the excellence of his wares”—Lord Diplock

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