Smart thinking to beat the downturn

As the severity of the economic downturn became apparent, many of Treadstone’s corporate clients, particularly those in the financial, banking and insurance industries, were acquired or began to evaluate ways to mitigate and manage reputational risks. As part of their crisis response plans, some chose to launch informational websites targeting individual or institutional investors and borrowers, while others chose to rebrand key business units, products or services. A few rebranded entirely.