6 September 2022FeaturesTrademarksManisha Singh and Malyashree Sridharan

Soothe v Dabur India: the issues posed by laudatory words

Laudatory words are adjectives which may show the quality or feature of a product. Such words can be protected standalone under trademark law only if a secondary, acquired meaning can be proven by the owner. They are considered to be commonly used in the English language and rarely accorded trademark protection.

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Soothe v Dabur India: the issues posed by laudatory words

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