1 June 2012Trademarks

Stiff competition: how the Olympics is tackling ambush marketing

The summer of 2012 is shaping up to be an eventful one. The London Olympic and Paralympic Games, or London 2012, are being held in the UK, while Ukraine and Poland are jointly hosting the UEFA European Football Championship. At London 2012 sprinters, cyclists, swimmers and archers— and many more besides—will compete for gold.

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Stiff competition: how the Olympics is tackling ambush marketing

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