Thatchers v Aldi: A lookalikes playbook for brands?
The case put a spotlight on ‘dupe culture’ and offered a clear route for brands to take on the discounters. But not every brand will have the means or the inclination to put up the fight, discovers Marisa Woutersen.
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20 January 2025 Aldi “intended to take advantage of TM’s reputation to sell own version," says judge | Major ruling overturns High Court | Discount retailers’ strategy of copycat products in jeopardy.