The benefits of a .brand gTLD

Verisign is responsible for the most memorable and most used top-level domain (TLD) of them all: .com. For any brand looking to do business online, securing names and marks to the left of the dot in the .com space is a must. But that could be about to change with the introduction of potentially any word into the domain name system when ICANN opens the fi rst new TLD application round in January 2012.