1 December 2012Trademarks

The benefits of a .brand gTLD

Verisign is responsible for the most memorable and most used top-level domain (TLD) of them all: .com. For any brand looking to do business online, securing names and marks to the left of the dot in the .com space is a must. But that could be about to change with the introduction of potentially any word into the domain name system when ICANN opens the fi rst new TLD application round in January 2012.

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Trademarks

gTLDs - the latest developments

1 June 2010 ICANN’s 37th meeting, hosted by Kenya Network Information Centre in Nairobi, took place in March 2010. Andy Churley and Chloë Garrett summarise the key discussions and decisions.

Trademarks

The new gTLDs: ask the experts

1 December 2011 TB&I invited six experts to discuss the developments at HoganLovells LLP’s London office.

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Reaching the end user: migrating from .com to .brand

1 December 2012 Kate Hutchinson looks at creating a strategy for domain migration, educating customers about new TLDs, and the advantages of using social media to promote and streamline the transition.

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The benefits of a .brand gTLD

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