Trademarks in Eurasia: new opportunities for brand owners

Eurasia is one of the key and huge markets for brand owners from all over the world. The fast progress in economic development in the Eurasian space resulted in the establishment in 2014 of a supranational coordinating body—the Eurasian Economic Union (hereinafter, EAEU or simply ‘union’). The EAEU is an international organisation for regional economic integration that provides for the free movement of goods, services, capital and labour. It encompasses several states with a total population of about 184 million people and consolidated GDP of more than $2.4 trillion as of 2021.