UEFA ponders next steps over Puma ‘Euro 2021’ TM attempt
UEFA is “considering its position” over trademark applications filed by German sports brand Puma for ‘Puma Euro 2021’, after the postponement of this summer’s planned Euro 2020 football championship.
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23 November 2020 Puma has challenged the Fédération Internationale de Football Association's ownership of its ‘World Cup’ trademarks at the US Patent and Trademark Office, arguing that the words are generic.
19 April 2021 The newly announced European Super League has filed an EU trademark application for the name and logo of the breakaway football tournament.
