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8 August 2024FeaturesTrademarksMorgan Smith

Unpacking Prime Hydration’s Olympic TM suit

The suit against the drinks maker highlights the US Olympic & Paralympic Committee’s robust enforcement programme, says Morgan Smith of Finnegan.

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Trademarks
22 July 2024   Logan Paul’s drinks company ‘used Olympic marks on Kevin Durant special edition’ | USOPC said infringement threatened exclusive deals with sponsors including Coca-Cola.