13 August 2018Trademarks

Velcro: fighting genericide one video at a time

“We’re a company that’s so successful that everywhere you go, you see a scratchy, hairy fastener and you say ‘hey, that’s Velcro’,” sang a choir of Velcro Companies ‘lawyers’ in a video that has been viewed more than half a million times since its release in September 2017.

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Velcro: fighting genericide one video at a time

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