Will Walmart’s Birkin gambit be worth it in the end?

The retailer’s ‘Wirkin for the working classes’ may be a provocative play for attention but highlights the challenge faced by luxury fashion’s ‘dupes’, finds Muireann Bolger.

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Hermès escalates MetaBirkin feud following landmark win

7 March 2023 Luxury brand says Rothschild has continued to “brazenly violate” Hermès’s IP by selling MetaBirkin NFTs | Control over smart contract is at heart of ongoing dispute | Designer has rallied support online and in media outlets.

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15 November 2023 Designer continues to rail against “broken justice system” following loss against major fashion house | Prominent free speech activists MSCHF, The Authors Guild and Harvard Law champion First Amendment arguments and the application of Rogers test.

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Will Walmart’s Birkin gambit be worth it in the end?

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