25 September 2024NewsTrademarksMarisa Woutersen

Winning in the court of public opinion: How brands can own the ‘Goliath’

Public opinion can make or break a brand during high-profile disputes. At the Marques conference, industry experts discussed how companies can balance protecting their IP and maintaining public trust.

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24 September 2024   The 2024 Marques Annual Conference has kicked off in Stockholm, with WIPR providing live coverage I More than 950 delegates will explore the challenges faced by trademark professionals, from emerging technologies to sustainability.
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