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13 March 2017Trademarks

WIPR survey: Play-Doh smell distinctive enough to be trademarked

The smell of modelling clay Play-Doh is distinctive enough to be registered as a trademark, according to the majority of WIPR readers.

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Trademarks
3 March 2017   What’s in a name? What’s in a smell? US multinational toy company Hasbro has filed a trademark for a Play-Doh “scent mark”.