WIPR Summit: How WWE’s IP champion won over the C-suite

With a roster of over 400 wrestlers, WWE isn’t just about entertainment—it’s about storytelling, branding, and IP. At the WIPR Summit 2025 in Chicago, the company’s senior VP and deputy general counsel explained how she became indispensable to the C-suite, changing the perception of IP as a cost centre to one of the business’s most valuable assets.  Marisa Woutersen reports.